Pricing Strategy Advisor (PSA) V.2025

Content
3 modules

Difficulty
Basic

Rating

Course Length
6 hours

Instructor
REALTORS® Real Estate School

Price
$130 - 145

Description

In this course students will learn to select appropriate comparables and make accurate adjustments to them, for use in developing home price opinions.

Real estate professionals of all experience levels will enhance their skills of guiding sellers and buyers through the details of Comparative Market Analysis and the underlying pricing principles that inform them and interact effectively with appraisers.

 

6 Hours Elective CE Credit

 

By purchasing this course, you acknowledge and accept CAR's school policies. Click here to view the school policies.

 

Objectives

Module 1: CMA Building Blocks

  • Identify the uses and benefits of CMAs for buyers, sellers, and agents.
  • Describe key market value concepts and industry standards that apply to the preparation of a CMA.
  • Comply with the REALTOR® Code of Ethics Articles and Standards of Practice regarding preparation of real property pricing opinions.

 

Module 2: Getting Started—Selecting Comparables

  • Identify and select appropriate comparables that are the most like and within acceptable proximity to the subject property based on commonly used standards.
  • Identify and access available sources of information on comparables.
  • Recognize and overcome challenges to selecting the best comparables.

 

Module 3: Combining Facts and Numbers

  • Distinguish between cost- and market-based adjustment approaches and select the most appropriate approach.
  • Adjust the values of selected comparables to develop an estimated price range for the subject property and avoid common adjustment challenges and errors.
  • Develop a sales or offer price recommendation to present to the seller or buyer.

 

Module 4: Preparing the CMA

  • Prepare a CMA document that provides the level of detail and depth of analysis required by the buyer or seller.
  • Consider the impact of market area information including supply and demand and absorption rate on pricing recommendations.
  • Keep up to date on market developments that influence the value of properties by identifying and accessing reliable information sources.

 

Module 5: Presenting the CMA

  • Present the CMA to the buyer or seller and explain rationale for pricing recommendations.
  • Respond to and allay common misconceptions about price range and strategy.
  • Comply with standards for record retention and REALTOR® Code of Ethics Articles and Standards of Practice for maintaining client confidentiality.

 

Module 6: Working with Appraisers

  • Describe the purpose and process of a property appraisal and the scope of the appraiser’s role.
  • Develop skills for working constructively with appraisers and clients through the appraisal process.
  • Review an appraisal report and take appropriate action when the report appears to contain inaccuracies.

Learning Credits

CEU
6.0
1.
PSA Certification V.2025
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2.
Student Manual
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3.
REQUIRED: Course Survey
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By signing up for a course provided or offered by the Chicago Association of REALTORS® or any of its officers, employees, partners, agents, affiliates, or independent contractors (collectively, “Association”), you accept and agree to abide by the following terms, conditions, and disclaimers as well as the Chicago Association of REALTORS®’ Policy Manual and all other policies, terms, and conditions of the Association (collectively, “Policies”), which Policies may be amended from time to time: 

1. You agree to act and dress in a professional manner at all times while participating in a course. This includes when participating in online courses. You agree not to disrupt any courses, the Association, its instructors, or other students.  To avoid disruption, you agree to be on time to all courses unless you have notified the instructor in advance.  The Association may remove you from the course at any time, if, in the sole discretion of the Association, you violate any of the Policies; are disruptive to the course, the Association, its instructors, or other students. 

2. You may not record or photograph any course without the prior written permission of the Association. 

3. You agree that when participating in an in-person course or on Association property that you will follow all health requirements and directives from the Association.  You also agree not to come to an in-person class if you have or suspect that you may have a contagious illness. 

4. You give permission to the Association to record and take photographs of you during your participation in all courses, to use the recordings and photographs for Association promotional materials, and to replay and share any videos or Zoom recordings of the courses. 

5. The payment of any fees for a course is due prior to commencement of a course unless otherwise provided by the Association.  The Association has the right to deny you entrance to a course in the event that you have not paid for the course in full prior to the commencement of the course. The eligibility for any refunds shall be governed by the terms of the Association’s Policy Manual. Registration for a course is not transferable. 

6. You acknowledge and agree that the Association may share information about your participation and attendance at a course, as well as the results of any examinations conducted as part of a course, with your managing broker and any others as deemed reasonably necessary by the Association.  

7. While the Association will try to avoid doing so, the Association reserves the right to cancel or reschedule a course as the Association deems necessary or prudent for any reason, including if an insufficient number of students enroll in a course.  In the event that the Association cancels or reschedules a course, you may be entitled to a refund in accordance with the Association’s refund policies. 

8. The course materials are the intellectual property of the Association and are subject to copyright.  Unauthorized use or distribution of course materials may violate applicable copyright, trademark, or other intellectual property laws.  You may not reproduce, republished, distributed, sell, or transfer the course materials without the express advanced written permission of the Association. The Association provides the course materials solely for informational purposes only. 

9. The Association will endeavor to provide you an excellent, professional, and positive education experience.  However, the Association provides the courses and course materials “as-is” and makes no warranties of any kind with regard to the courses, instructors and quality of instruction, or course materials, including any warranties of merchantability or fitness for a particular purpose, whether express, implied, statutory or otherwise. The Association does not guarantee, for example, that you will pass any exams for licensure by taking Association courses. 

10. You agree to indemnify, hold harmless and, at the Association’s option, defend the Association, its affiliates, and their respective officers, employees, attorneys, and agents to the fullest extent of the law from any and all damage, costs, loss, risk, liability, and expense (including attorneys’ fees and costs) from claims that may be asserted at any time against any of those parties in connection with your participation in the Association’s courses, use of the course materials,  or violation of the Association’s Policies; provided, however, that this indemnity does not, and will not, apply to the sole negligence on the part of the Association.  YOU ALSO HEREBY WAIVE ANY RIGHTS TO (I) MONETARY DAMAGES THAT ARE IN EXCESS OF THE FEES PAID BY YOU TO THE ASSOCIATION FOR THE COURSE AT ISSUE AND (II) INDIRECT, SPECIAL, INCIDENTAL, OR CONSEQUENTIAL DAMAGES AGAINST THE ASSOCIATION. 

11. The Polices and your agreement to abide by them shall be governed by the laws of the State of Illinois without regard to conflict of law principles, and in the event that you bring any claims against the Association, you shall submit to the exclusive jurisdiction of the Circuit Court of Cook County, Illinois. 

12. If any term, condition, or provision of these terms and conditions or other Policies is held by a court of competent jurisdiction to be invalid, void, or unenforceable, you agree the remainder of these terms and conditions and other Policies shall remain in effect.

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