The CRM: A Foundation To Productivity | Self-Paced V.2027

This course introduces Customer Relationship Management (CRM) systems with a focus on their role in building and maintaining strong client relationships within the real estate industry. Students will learn how CRMs serve as digital databases for organizing and tracking information on current clients, future prospects, and past customers.  It informs how real estate professionals use CRM tools to deliver efficient, personalized communication consistently. Special emphasis is placed on how effective leveraging of a CRM can cultivate lasting customer relationships, leading to increased client loyalty and long-term business success.

This class is approved for 1 hour of Illinois elective continuing education credit.

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